網頁

▼

2012年5月22日 星期二

商機就在眼睛



重點該擺在哪裡，就讓眼睛告訴你。

由於眼球追蹤技術的發展，終於可以有證據證明男生的眼睛喜歡吃冰淇淋!!

根科學研究，男性與女性對於同一東西關注的焦點明顯不同，而這個發現對於網站廣告與設計者是不可或缺的基本知識!
 

(一) 男人花更多的時間在看廣告上的女性，女性則是看廣告的其餘部分。

Men spend more time looking at the woman, while women read the rest of the ad.

 

(二) 注意喔! 男性對下圖中的鞋子可是正眼也不看喔!

Notice how the men are not looking at the shoes at all.

(三)  洗髮精廣告中除了有張漂亮的臉蛋外，更重要的是眼神

These Sunsilk ads show that just putting a pretty face on a copy isn't enough. It matters where she's looking.
Grok

(四) 這就是所謂的廣告視盲效應，這也顯示出版社與廣告商討厭banner ads的原因，因為人們很少會正眼瞧瞧他們。

This is called "banner blindness," and shows why publishers and advertisers hate banner ads. People barely even look at them.
Alertbox

On Google, the top five listings on the page get the majority of eyeballs. The red lines are the "fold" — the point at which you'd have to scroll down.

On Google, the top five listings on the page get the majority of eyeballs. The red lines are the "fold" — the point at which you'd have to scroll down.
Fruition.net

(五) 以底下這一頁網頁來說，圖片與標題較能吸引大多數人目光。

As you'd probably guess, more eyes are reading the pictures and headlines on this Ad Age page than anything else.

(六) 以下這則報導， 沒人會注視主播，反倒是頁框的中心。

Notice how nobody's looking at Wolf Blitzer, but at rather the center of the frame.

(七) 以facebook頁面來說，照片才能吸睛。

Could we have a heat map post without Facebook? Photos catch the most eyes

(八) 即使在棒球賽中，男性專注於軀體甚於女性，女性往往專注在臉部。

Men focus on baseball players' torso more than women, who look only at the face
CoryGrimes

(九) 在twitter 上要放上連結的最好地方就在一開始。

The best place to post a link in a tweet is actually towards the beginning.
MediaBistro

(十) 觀看足球賽時，人們的焦點集中在畫面中廣告的位置。 這也就是為什麼廣告商會把廣告擺在那裏。

Here's what people look at during a soccer match. Why all the attention towards the ads?
Sportundmarkt

(十一) 即便畫面上擺著一個放大版的男性大頭照，人們還是比較看左邊的文字。這代表著令人不感興趣的，即使放再大，也沒人會看。

Even though there's a large picture of a man's face on this billboard, more people were looking at the words on the left.
reports-research

(十二) 女性較愛看臉

Women tend to focus on the face and the torso...
thinkeyetracking

(十三) 軀體叫吸引男性

While men focus more on the junk than women...
thinkeyetracking

(十四) 如果只看履歷六十秒， 大部分的人會把焦點放在姓名， 現職的職稱與公司， 目前任職的起迄時間， 前一個工作的起迄日期與教育程度。

In the six seconds they spend on a resume, recruiters focus on name, current title and company, current position start and end dates, previous title and company, previous position start and end dates, and education.
TheLadders

文章來源:  businessinsider
圖片來源:  tu.stnn.cc
於