想報 WantBao: 隨年齡增長而改變的消費習慣

2012年11月27日星期二

隨年齡增長而改變的消費習慣

年關將至，全球正一步步進入聖誕節購物與送禮的節慶歡樂氛圍中。買禮與送禮都是份大學問，不同的年紀就有不同的抉擇。根據HS Dent 這家經濟預測公司所做的研究發現，年齡對於消費者的購物行為有很大的影響。比方說，男人年紀越大，花在買內褲的費用就越少，但是越老越喜歡買長袍。當人年紀越大，越不喜歡用塑膠餐具。不過，有趣的是在酒方面的花費，只要進入21歲之後，一直到70歲這中間似乎都沒有多大的改變。

雖然這是西方的調查數據，不過台灣的投資朋友也可看看，自己的花費習慣是比較偏向成熟的族群，還是仍屬於幼齒的青春族群呢?

一年紀越大，在雜誌閱讀上，越偏愛訂購而非零買

That's because you're saving money by getting magazine subscriptions.

二年長者不喜歡用廉價餐具

We use less cheap flatware as we get older.

三購買昂貴餐具的年紀高峰約在50歲左右

But as you grow into your 50s, you learn to buy nicer flatware. And you will probably use those until you die.

四花在出國旅行的費用高峰就在退休前

Air travel peaks before retirement.

五男性在40歲後對自己的個人照顧與花費越來越少

Men really let themselves go once they hit their 40s.

六 20歲和70歲的人在酒的花費上竟然差不多

20-year-olds drink just as much as 70-year-olds.

七不過在菸的花費上，50歲是個高峰。

However, smoking is a bit more volatile.

八年紀越大越不注重床墊的品質

And the guest bedroom at grandma's house was never that comfortable was it?

九花在購買新車的年紀高峰在50歲.

The mid-life crisis car purchase actually happens in your 50s.

十男性在外套，大衣以及夾克的花費高峰也在50歲

What are men's furs?

十一過了50歲男性就比較不花錢在內褲上喽

Presented without comment.

十二女性買衣服的高峰年紀也大概在50.

Women are at their most fabulous in their 50s.

十三過了75歲，花在看護的費用可就一路直線飆升。

Chances are you'll be moving into a nursing home after you turn 75.

十四年紀大時，花在喪葬費用的支出自然越多，不過當你真的購老時，這筆錢自然有人會幫你出

You spend more on this stuff at an old age. But once you get really old, someone else is paying.

十五花在書籍購買上，不會因年紀增加而減少

People will always love to read.

十六老人比較喜歡搭公車

Older people like to take the bus.

HS De

十七 55歲以後的長者比較不喜歡花費在照片上

Vanity seems to taper off after age 55.

文章來源:businessinsider
圖片來源: daisygreenmagazine.co.uk